Black Friday and the ZAP Games 2023: the category winners

27 Nov 2023

Congratulations to everyone who took part in the ZAP Games 2023 between 11 – 24 November 2023 – organised by groups in the Subvertisers’ International – including Brandalism. ‘ZAP’ is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism and the advertising industry.

Outside of Belgium, where the orignal ZAP Games were created in 2020, there were around 34 actions and interventions in San Francisco, Paris, Nancy, Grenoble, Hamburg, Pisa, London, Bristol, Liverpool, Leeds, Reading, Cambridge and Birmingham. Here are the winners of each category and their illustrious trophies!

Be sure to check out the Belgium ZAP Games website for all the excellent entries:

Most Beautiful Intervention
Winner: Frank Riot

“May Your Olive Trees Flourish”
Site-specific intervention outside the US embassy, London.

See all entries for this category.

Big Category
Winner: Adbock Hackney

“One Big ZAP” Triple billboard intervention in London on billboards that don’t have planning permission.
See all entries for this category.

Digital Screens category
Winner: Reading BS Appreciation Society

This teams skillful covering of 4 digital ad screens in Reading, England won them much applause on social media and coverage in their local newspaper.

See all entries for this category.

Greatest Number of Panels
Winner: Team Make Love Not Ads

A prolific use of scissors and montage lettering one this team the ‘Greatest Number of Panels’ category.

See all entries for this category.

Most Family-Friendly Intervention
Winner: Fossil Free London

The ‘Zines Not Screens’ intervention tured an advertising site into a library of local pamphlets.

See all entries for this category.

Political Détournement
Winner: Liverpool crews

Artistic re-working of commercial adverts calling for a ceasefire in the Gaza conflict.

See all entries for this category.

‘Surprise’ Category

Joint winners: Team Badvertising

The protest outside a London advertising agency which makes SUV adverts for Toyota were joint winners.

‘Surprise Category’

Joint winners: Parap-antipub

The para-gliding subvertiser in the French Alps also shared the prize.

See all entries for this category.

Sculpture Category, Winner: Darren Cullen

The Hell Bus in Nigeria was praised for taking the slick advertising imagery of Shell to the front line communities in Nigeria who have been resisting the oil company for decades.

See all entries for this category.

Bonus Category
Winners: XR Lambeth

Judges were impressed with the use of a cargo bicycle to move at speed through the streets of London.