Paris ad hacks target “most polluting sponsor of the Olympic Games” – Toyota

25 Jul 2024

Activists have blasted Toyota’s sponsorship of the upcoming Olympic Games with more than 100 ad-hacks in prominent locations in Paris and five other major French cities. The guerilla artworks highlight the automaker’s greenhouse gas emissions, which are higher than many fossil fuel companies, and criticise the Olympic organising committee for accepting sponsorship from major polluters. 

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