This fight, waged in all places,
on all networks and circuits of communication
is the responsibility of all who believe another world is possible.
This is our battle-cry, our semiotic war,
our rage against consumer mis-philosophy,
and the machines of predatory corporatism,
that block out the sun
burn our atmosphere
We steal this space (from capitalism)
and we give it back to you for free
for the communication of possible futures
So imagine, if you will, another world
Emptied of mad empires,
and marauded lands.
Now imagine the sounds of those memories
crushing in your hands.
Instead of the facile dreams of consumer products and
the shadow festival
of fake-estate lifestyle choice,
pacifying with wealth those who remember,
smart-drugging the next generation of revolutionary minds.
We are people, not targets.
It might be time to listen to the rage inside,
the rage against more of the same
the rage because another world must be possible,
a rage against the atrophy of hope.
A rage against the changing climate, bullshit jobs,
So we subvertise here for hope,
hope that is never too late to start.
Take this space.
Silent rebels, and loud dreamers,
take this space,
young pacifiers and old lovers.
Don’t hide in the shadows, steal their space,
their damaging words and aesthetics.
We take this space back to speak truth to power,
to oppression, to injustice,
against those that would have us give our lives,
our brightest years,
of all that we are and could be
to the serpent of consumption
perpetuating a world we don’t believe in
distracting us from each other in favour of ourselves,
destroying our ability to think and fantasise wildly.
We, who are you, have come to realise that
to dream is the beginning,
all that remains is action,
to reclaim the space to express.
Corporate advertising influences every aspect of our modern lives: from how we feel about ourselves; our bodies; our understandings of gender, race and class; through to our perceptions of others and the world we live in. Advertising doesn’t simply sell us products – it shapes our expectations of how meaning should be produced in life.
Building resistance and resilience to this corporate power is at the heart of the culture wars in the 21st century. So with nothing more than high-vis jackets, special keys, and shared creative principles we hack spaces and places to hold corporate power to account and dream of a world beyond capitalism.