Paris ad hacks target “most polluting sponsor of the Olympic Games” – Toyota

25 Jul 2024

Activists have blasted Toyota’s sponsorship of the upcoming Olympic Games with more than 100 ad-hacks in prominent locations in Paris and five other major French cities. The guerilla artworks highlight the automaker’s greenhouse gas emissions, which are higher than many fossil fuel companies, and criticise the Olympic organising committee for accepting sponsorship from major polluters. 

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#BanFossilAds campaign targets advertising agencies over work with highly polluting clients

12 Oct 2021

In France, Belgium and across the UK, an ad hack campaign has targeted leading advertising agencies including Ogilvy, MediaCom and VCCP over their role in the climate crisis. Over 200 billboard and bus stop posters installed without permission in over 20 towns and cities link the advertising agencies with their high carbon clients such as Shell, BP, Jaguar Land Rover and British Airways.  The action was part of four days of grassroots actions to protest fossil advertising and sponsorships, under…

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